Digital Marketing Manager (f/m/o) 100%

Established in 1985, IPS offers competent and high-quality staff leasing and staff recruitment solutions. With our expert consultants, who have thorough experience in recruiting for the life sciences industry, we count the top global pharmaceutical organisations in Switzerland as our clients.

We close the gap!

For an international pharmaceutical company located in Rotkreuz we are looking for a


Digital Marketing Manager (f/m/o) 100%

Tasks and responsibilities:

  • Leads key global digital marketing initiatives for all RDS and RIS Customer Areas, RDS functions (e.g. GCS, Market Access, R&D), M&CI Chapters, key regions and affiliates
  • Aligns and collaborates with respective Digital Marketing teams in Genentech as well as with respective communications team, especially DIA Divisional Communications and Group Communications
  • Leads or participates in Squads and partnership with the M&CI Solution Marketing Team and outside agencies to execute digital marketing activities including content planning, audience specific channel prioritization, digital analytics, social media management, paid/earned/owned acquisition, and email/nurture marketing
  • Mentors other team members to increase digital knowledge and capability
  • Contributes to the strategy and execution of key digital marketing programs that have significant business impact
  • Manages the creation, development, deployment and maintenance of key digital Marketing materials on-time, within budget and in alignment with business objectives, collaborating with External/Internal/Digital/Events teams when applicable
  • Drives adoption of digital best practices across the Group and beyond (e.g. RIS)
  • Ensures compliance with Roche branding, Divisional Standards, Digital Marketing Playbook and other Group and departmental processes
  • Manages agencies and vendors to deliver quality digital marketing and manage costs to a defined budget. Ensure vendors are compliant with all processes and procedures including legal, procurement, finance and brand standards
  • Creates and monitors digital marketing-based metrics to ensure effectiveness of campaigns & programs and budget, adjusts future plans accordingly
  • Keeps informed and shares digital marketing trends and competitive digital strategies to drive continuous improvement
  • Drives effective mobile marketing and social media campaigns in an integrated marketing approach

Must haves:
  • Bachelor’s degree in Digital Marketing, Communications, Business, Information Technology or similar (*****)
  • Min. 5 years of Digital Marketing experience directly leading digital marketing campaigns and analytics reporting (*****)
  • Strong project management and stakeholder management skills (****)
  • Working knowledge of Graphic Design software, Adobe Creative Suite and image file formats and resolution (Wordpress, Adobe Suite, Showpad, Marketo, Salesforce, Tableau) (****)
  • Proficient in Google Suite (**)
  • Excellent English written and verbal communication skills; German and or Spanish is a plus

Nice to haves:
  • First experience in an agency, marketing communications, media or social Media
  • Familiar with Agile working methods and tools e.g. Scrum Master, Product Owner, Scaled Agile Framework (SaFe), Design Thinking
  • Experience in the medical device or diagnostic industry preferred
  • Global work experience effectively working with different cultures across global, regional and local teams to meet needs and deliver successful programs
  • Flexible working hours, sometimes meetings in the evenings with colleagues in the US
  • Start date: 16.09.2021
  • End date: one year
  • Workload: 100%
  • Remote/Home Office: Partly possible after consultation with Line Manager


We look forward to your application via our homepage.


IPS Individuelle Personal Service AG
Auberg 2
4051 Basel

Isabelle Kradolfer
Telefon: 058 255 31 14

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